tag:blogger.com,1999:blog-9019174666736639320.post7540678321416653441..comments2021-12-16T11:35:57.557-08:00Comments on Serenity for the Self-Employed: 30-Day Marketing Challenge: Terms of EngagementHeather Boernerhttp://www.blogger.com/profile/10250093864044687471noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-9019174666736639320.post-84312606267105710952009-01-16T13:14:00.000-08:002009-01-16T13:14:00.000-08:00Good question, and I have to say, for myself, mark...Good question, and I have to say, for myself, marketing includes networking--which is what I consider announcements of awards, pings, etc. For my own personal rules, I send three queries or LOIs a week, no matter what (except last week when I was on vacation). Everything else is important, but the sales part is the only thing where I have hard and fast rules. <BR/><BR/>I want to include all of it, though, because most of my work has come from networking so that's just as important as anything else.<BR/><BR/>Does that answer your question?Heather Boernerhttps://www.blogger.com/profile/10250093864044687471noreply@blogger.comtag:blogger.com,1999:blog-9019174666736639320.post-86950000113629847642009-01-16T10:51:00.000-08:002009-01-16T10:51:00.000-08:00Heather wrote, "Greg, I'd say anything where you'r...Heather wrote, "Greg, I'd say anything where you're reconnecting with an editor counts.So yes, announcing that you won an award. But if it's a bulk email, I'd count it as one point. The point, to me, is to come at it from a lot of different angles and not just rack up points from doing one thing. Does that make sense? "<BR/><BR/>It's your definition, so sure, it makes sense. Another question follows up, then: what distinction do you make between marketing and sales? <BR/><BR/>I'm not trying to be difficult; I'm trying to determine how much energy into general self-promotion and how much into pitching specific stories, and where this challenge might fit in.<BR/><BR/>Thanks!<BR/>GregGregBhttps://www.blogger.com/profile/06920878535760875834noreply@blogger.comtag:blogger.com,1999:blog-9019174666736639320.post-34316229517306414222009-01-16T09:41:00.000-08:002009-01-16T09:41:00.000-08:00Greg, I'd say anything where you're reconnecting w...Greg, I'd say anything where you're reconnecting with an editor counts. So yes, announcing that you won an award. But if it's a bulk email, I'd count it as one point. The point, to me, is to come at it from a lot of different angles and not just rack up points from doing one thing. Does that make sense? <BR/><BR/>The challenge started on yesterday and will run till the 13th of February. I believe that's 30 days.Heather Boernerhttps://www.blogger.com/profile/10250093864044687471noreply@blogger.comtag:blogger.com,1999:blog-9019174666736639320.post-42225389006084165832009-01-16T08:43:00.000-08:002009-01-16T08:43:00.000-08:00Heather, I'm curious about how you're defining mar...Heather, I'm curious about how you're defining marketing. Would, for example, sending out announcements of an award I won count? Or is that something else--self-promotion, perhaps? <BR/><BR/>Thanks.<BR/>GregGregBhttps://www.blogger.com/profile/06920878535760875834noreply@blogger.comtag:blogger.com,1999:blog-9019174666736639320.post-4135415061148924212009-01-15T16:29:00.000-08:002009-01-15T16:29:00.000-08:00Great concept Heather. I look forward to learning ...Great concept Heather. I look forward to learning from your tips.Anonymousnoreply@blogger.com