Serenity comes from focusing on what you can control and letting go that which you can't. Here's how to apply that to business.
Monday, February 16, 2009
30-Day Marketing Challenge: Wrap Up
It's that time, you guys. This challenge has been great for my business, and my serenity. I hope it has been for you, too. Tomorrow I'll ask you to choose the next 30-day challenge, so start thinking.
In the meantime, here's what we accomplished and covered this month:
Terms of Engagement: A new challenge, a new approach
What Yogic Philosophy Tells Us About Marketing: Approaching marketing with an eye on nongrasping and serenity
Should You Care About Money? New freelancers often feel they should work for passion, not money. Here's earning money can help your craft
Establishing a Marketing Bottom Line: How often do you query? Have a plan
Contract Bottom Lines: What types of terms are you willing to agree to. Know before you sign
Little and often: A way to fit querying into a busy schedule
The Perils of Self-Promotion, Part 1: Why it's not rude to promote yourself
The Perils of Self-Promotion, Part 2: Guest blogger Kristen Fischer tackles the question of promotion vs. being discovered
Creating a Marketing Plan that Works: A teleseminar on marketing plans
Fear of the Query Interview: Debunking the top three fears of interviewing sources for queries
Streamlining the Query Interview: Three ways to make query interviews efficient, effective and respectful of all involved
Surviving Editor Silence: Five ways to cope with editor silence
Query Rejections and the Economy: Rejection always suck, but right now they can be scarier. Here's how to recover and keep marketing
Saturday Bonus Bloglink Edition: Tips for great queries; working for free; rejiggering your marketing when you get unsatisfactory results; take a vow of marketing stability
The Power of Persistence: Guest blogger Damon Brown shares how he kept querying for four years to break into his target market
Juggling Marketing and Motherhood: Guest blogger Sara Aase shares how she fits marketing into half-time business and full-time motherhood
Fear Not the Cold Pitch: Guest blogger Jeanine Barone explains why she loves querying
Crafting Bull's Eye Queries: Guest blogger Bridget Mintz Testa explains the process of drafting queries that get a 40 percent success rate
Jumping into Social Media Marketing: Q&A with Jenny Cromie on Twitter, LinkedIn and Facebook
Saturday Bloglink Edition, Now with Extra Twittering: Follow me on Twitter; some rules for tweeting; rating your Web site for effective marketing; tackling procrastination; treating marketing like throwing a ball
Write Once, Sell Twice (or More): Guest blogger Kelly James-Enger shares the fundamentals of reprints
Organizing Story Ideas: Four ways to keep story ideas organized and off your desk
Get Yourself Connected: Building a strong network
Web Site Essentials: Q&A with web designer Tracey Kazimir-Cree on what writers should include and avoid in creating their Web sites
Breaking into Corporate Writing: Fundamentals of landing corporate clients, with Susan Weiner
What's Stopping You? If the economy is warping your querying toward sure bets, read this.
Photo by sarahgoldsmith.
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