Pitching Pebbles and Choosing Persistence

Take a few minutes today to listen to this short podcast:

Choosing Persistence by Essential Communications.

If you feel anxious about rejection of your marketing efforts and if you ever find yourself psyching yourself out by how anxious you are about querying, this is for you. I especially love the following visualization, which is great for all of us and our, well, pitching:

I imagined standing at the edge of a big pond. At my feet was a pile of pebbles. My task was to pick up one pebble at a time at pitch it into the center of the pond. The goal was to throw enough pebbles to the exact same spot so they would pile up under water until one would finally break the surface. I never knew how deep the pond was or how big the pile was under the water. My job was just to keep pitching. Any pebble that broke the surface of the water was a job I landed.

In my imagination, every pebble had possibility of being the one. I never knew beforehand which would break surface, so I had to clear mind and bring all my technique to bear on whatever stone was at hand. I couldn't be distracted by the previous stones already throne or the ones still to come. And I couldn't worry about what would happen if it didn't break the surface of the water, and I couldn't get seduced into thinking about the rewards I'd get if it did break the surface. Every stone was its own event and I had to attend to each one with care.

I also had to believe that every stone made a difference. I had to believe that every stone really was piling up under water even though I couldn't see them. I had to trust that I was doing the right thing in the right way, even when I had no feedback to prove that was true. It was so easy to fall into doubt: doubt that the task was too difficult, that it was too tiresome, too hopeless, too unfair, too whatever. But my belief was a choice, and I had to keep choosing my positive belief over and over.

Photo by petervanallen.

30-Day Self-Care Challenge: Day 7

Today's surprising self-care goal: Foster my passion.

Here's a shock: My passion is writing, words, journalism and storytelling. The proof is documented as far back as my baby book, in which my mother wrote of my 4- or 5-year-old self, "Little Heather is following me around complaining that what she's writing 'doesn't sound right.'"

In college, I joined the school paper and sank into the comfort of listening to other writers share their favorite word. Who knew other people had favorite words? I had come home.

I became a journalist because I wanted to write every day, but I didn't realize that would often mean covering planning commission meetings, procedural turns of the screw and, in the parlance of the newsroom, "reax" to the State of the Union Address. There's no music there, but hey, it's a living.

So is freelancing. Often I write stories I love, full of real people's lives and how they address the big challenges facing them. But just as often, I write fun, interesting and educational front-of-the-book shorts or service pieces. They aren't why I got into writing, and I know several freelancers who have burned out because they only write those pieces.

Who would have guessed the shot in the arm I needed to get excited about my business again would come from my iPod? I subscribe to literally dozens of podcasts on personal finance, self-improvement, entertainment, cooking and journalism.

Last night, as I was going from friend's house to meeting to home, during the long waits between buses, I found myself captivated.

Do yourself a favor and subscribe to Poynter's Writing/Editing and Writing Tools podcasts.

In Poynter's most recent Writing/Editing podcast, Cleveland Plain Dealer Columnist Connie Schultz described how she found her stories, how she incorporates video and blogging into her work and where she gets her inspiration. It made me want to look for those stories I know I'm missing now. It filled me up with a passion that pushed out the panic about the economy that had overwhelmed me the day before. It helped me focus on what I can control: the stories I seek out, my connection with the brave and articulate sources that are the heart of what I do and the hope that my work can improve people's lives in some small way.

Then I listened to several of several of Roy Peter Clark's Writing Tools podcasts, also available in his book of the same name.

Here are some of my favorites:

* Climb up and down the ladder of abstraction
At the top of the ladder is lofty ideas like "democracy" and "compassion." At the bottom is the utterly concrete, like "pop tops" and "red-and-black sneakers covered in a fine film of city dirt."

In the middle is the dregs of bureaucratic language--"single-family mixed use development," for instance. Or "full-time equivalent."

* Choose the number of elements in a list.
This fascinated me: Use one to emphasize what you have, two to compare and contrast and three to imply a sense of wholeness and completion. Four and more is just a list. In this way, he says, the mathmatics of language make three greater than four. Dig that, people! Now you know why writers are bad at math.

* Know when to back off and when to show off
When you're writing about something where the drama is already built in--say, writing about a person dealing with a life-threatening illness or the death of a family member--let your writing be understated. Let the story shine. If you're writing about something frivolous, let the writing shine.

There's an implied symmetry there, a balance that appeals to me.

What's your passion and how can it feed your soul today?