Confidence-Building: Avoiding writing mistakes that kill confidence

Many months ago, fabulously successful writer Alisa Bowman wrote on this blog that revisions still spike her insecurity. I believe her exact words were:

Lots of revisions generally cause me to blame myself. I think, "I really screwed that up. That editor hates me."

Amen, sister! I feel that, too. In fact, I think we all feel that. Of course, Alisa goes on to say that's not true, that it's an editor's job to, well, edit your work. But it's also true that making small mistakes over and over again for the same editor can be demoralizing--both for you and for your editor. There's a simple way to address this: First, slow down. Second, make a list.

Slow Down
This is not my first impulse with revisions. Often I feel such a stew of emotions when I get heavy revisions back--embarrassment, shame, anger at myself and sometimes my editor, defensiveness, anxiety--that I want to get the edits done with as quickly as possible. On the outside, this is a good thing. Being prompt with edits will make you your editor's darling. I worked for a year as an editor for a trade magazine in 2010 and 2011, and I can tell you that professionalism is sometimes hard to come by.Writers who take the editor's timeline into account--basically, writers who prioritize making their editors' jobs easier--make you want to work with them again. Period.

But it's often our haste to get edits off our desks--and to wipe away what we think of as the stain of our mistakes--that cause our simplest and most embarrassing mistakes.

So take a page from the editor's handbook: Slow down. If you have the time, walk away from it and come back to it an hour or a day or two later. Then, read through it three ways:

First, read through it on screen, looking for content mistakes.

• Any weird word choices? 
• Any transitions that don't work?
• Any dropped source names or titles? 

Second, have your assignment letter and whatever style guide your client uses handy. Review the story for common errors. Big ones for me are:

• Says or said: Every client differs on tense for this.
• Starting paragraphs with the word "And."
• Small style peccadillos you know your client has. I have some clients who hate short transitions sentences that end in a question mark. Others hate em dashes. Whatever your particular style (and I'll admit to using both those things more than I probably ought to), check to make sure it conforms with your client's preferences. That way, you can feel free to write in your style while also meeting your client's needs.
• Special capitalization or terms of art specific to the client or industry.

Finally, print out the story and do what editors do right before final publication. Read only the most outstanding bits:

• Titles;
• Headlines;
• Source names and titles; and 
• Sidebars.

This way, you'll catch any glaring mistakes that might catch your editor's eye right away. I always use this as an opportunity to follow my gut as a writer. If I'm a little unsure of a statistic or a quote, this is my chance to check it one final time. At the very least, I'll feel confident in the work if I root out those niggling doubts early.

Make a List

Once the story is filed, don't move on just yet. Take whatever style guide the publication uses (or if it doesn't, create a Word doc or write on a sheet of paper to be displayed prominently) and write on it your common mistakes:

• Do they always ask for additional sources? What type?
• What are their style peccadillos? Record them so you'll remember next time.
• What common mistakes do you make?

Get a Reality Check

Finally, take a moment to compare what you're worried about to reality. I, for instance, often feel like I'm failing if I can't get edits in by a certain date. Sometimes it's a date set by the editor. Sometimes it's an internal deadline. I have one of those right now. Tomorrow I have edits due back, and need to find a difficult-to-track-down "real person" source. I feel the pressure mounting to get it all in--and perfect--by tomorrow. 

But the reality is my editor told me he has some wiggle room and, knowing that he's asked something difficult of me, is willing to extend the deadline. So am I--are you--creating pressure and problems that aren't real?

This is another great opportunity to enlist your editor onto Team You and to ask for help--both of which boost confidence and serenity.

The Upshot

The bottom line is that we all want to feel good about our work, and our relationships with our editors. Taking a few minutes to do these edits is not only our obligation as professionals, it's a gift. It's a chance to acknowledge that mistakes and indeed growth as a writer is part of our journey. 

We don't get better without recognizing the places where we're weak. But we also don't get better by believing that weakness is all we are. To quote a very wise friend: We can cease believing that because we make mistakes we are a mistake. 

And then something amazing and lovely happens: We are more in our bodies. We are more present for our work. We discover we are capable of growing and, just maybe, capable of becoming the writers we always wanted to be.

How do you approach revisions?

Photo by dingler1109

Monday Mantra: Start

Hello all. I'm back again, and thrilled to be. Perhaps another time, I'll give reasons for my absence. But for now, let's get centered for our week.

Monday's Mantra: Start, Don't Finish.

I know what you're thinking: What? Isn't this blog about getting things done? Well, not precisely. This blog is about staying serene despite what's happening in your business. While getting things done can contribute to serenity, an obsession with getting things done often has the opposite effect: It makes us rigid and harsh, focused on the thing we can't control (when we finish an article, an edit, when someone will call us back, etc.) rather than what we can (scheduling the next interview, spending 30 minutes on writing).

The fact is, the finishing will take care of itself. It's the starting (or continuing) that's hard. I know this personally. This week I have two rewrites, a long reported feature to write, a fellowship to apply for, pitches to send, and four stories to set up and do interviews for. It's enough to make me throw up my hands and decide my bed--and those books on my Kindle--really need my attention.

This was driven home to me recently by a coaching session with an energetic and prolific client. Like everyone else, she's had her go-around the ring with procrastination. We were talking about the problem and I noticed the way she was talking about it:

"I was supposed to write this story yesterday, but then I wasted two hours paying a bill."


"Then I was going to do it today, but this other thing came up and I let it get in the way."


"And tomorrow I have five interviews, and I'm just going to have to make time for it."

Wasted. Let it get in the way. Forcing it. Pressure. Stress. They create an urgency to finish something--anything--even if it's not the thing we're worried about in the back of our minds. So, not surprisingly, we focus on the things we can get done, not the things we need to do. The bills get paid. The email gets responded to. And the article (or edits, rewrites, interviews, drafts) go undone. Rinse. Repeat.

Now, time management is an issue for all of us, and we could always probably be more efficient. And let's be honest: Starting to write a story can feel like clawing yourself out of a pit. But it's this kind of pressure that stops us in our tracks. Because every day we put it off, every day we excoriate ourselves for delaying and delaying, we hunker into a stance of having to make it up to ourselves. We imagine our clients standing there and tapping their toes in impatience. We tell ourselves over and over again that we are letting ourselves down. We dread work. We get that sick feeling of just wanting it to be over with.

And finishing becomes more important than ever.

What we forget--and what my client and I discussed--is that amid all this chatter about get-it-done and make-it-up-to-me, we forget to get started. Because getting started is insufficient. But it's also the only thing that will bring us back to our center and give us the priceless sense of serenity.

So here's what I intend to do this week: Rather than focusing on the deadlines bearing down on me, I am going to remember just to start. Just make a list and do the first thing on it. When I begin to feel that keening impatience and that feeling of inadequacy attempts to pull me under, I will start again. I will just set the timer for 30 minutes and write. I will set the timer for 30 minutes and contact sources. I will set the timer and spend a few minutes working on the revisions. I will just do the next right thing.

As E.L. Doctorow says, "Writing a novel is like driving a car at night: You can only see as far as the headlights, but you can make the whole trip that way."

So get started today. Pick up the phone. Open a Word document. Read a few paragraphs in a book. Believe it or not, persistence will get you all the way there, if you just keep starting again and again.

And, when you do finish, you may just find that you've arrived with your serenity in tact.

30-Day Branding Challenge: How branding can improve your integrity

To start off this challenge, I want to address one of the biggest barriers writers have to creating a brand: Integrity.

To most of us journalists, branding will always look like Andy Warhol's Campbell's soup cans--artificial, utterly devoid of meaning, designed to sell, to manipulate and to lie. It's a lot more Mad Men and a lot less The Wire.

So how do you get over the hump? Should you?

Consider it differently. Branding is not only about the message you send but also the message your clients receive. In other words, you could create a brand that, say, tells your clients that you're fun, outgoing, perfectionist and well-organized. And that may be the way you'd like to be. But if what your clients actually experience is that you're juggling a million assignments, scattered when you talk to them and drop facts, forget to follow up on things, you're delivering something different than they've been led to expect. You're out of integrity.

So if you're hesitant to work on a brand, approach it from a different direction. Working on your brand can help you find ways in which what you do doesn't live up to what you strive to do.

So take these steps:

First, create a mission statement: How do you strive to be in your business? What are your key words?

Here are a few of mine: Accurate, enthusiastic, professional, collaborative, inquisitive, prompt, thorough. These are all ways I strive to be with my clients: I give them an accurate impression of what it will be like to work with me. I act professionally and enthusiastically to bring my clients prompt, surprisingly good work that's of service to them and their readers. And I do it in a collaborative way, harnessing my inquisitiveness and writing skills.

Now you try.

Next, compare your mission statement to how you actually work. You can do this by asking yourself honestly these questions about how you behave at work:

• Do you like talking to clients between appointments?
• Do you ask questions of your clients or like to figure stuff out on your own?
• How do you react to edits?
• Do you fact-check your work or double check facts all the time? Do you have a system for this?
• Do you take work that bores you to tears and that you struggle to complete?
• Do you regularly file stories over word count, past deadline, or do you regularly ask editors for extensions?
• How often do you like to update your clients on your progress?
• Do you give clients a head's up on the sources you're planning to use or would you scoff at that?
• Will you take source suggestions from your clients or does that violate a line for you?

Finally, compare the two lists: At least according to your estimation, are your goals in integrity with your behavior? If so, give yourself a gold star and move forward with your branding. If not, it's a chance to move your work in the direction of your goals. Start by identifying your weak spots and paying attention to them every day. Bring your support network into the issue, ask for help, make phone calls.

It's not about lying to convince your clients that you're better than you are. Can you imagine how much overselling yourself could kill your serenity? It's about giving your clients an accurate image of what to expect when they work with you. Branding is about the experience your clients have with you, not just the story you turn in.

How'd you do in this exercise?

Photo of Andy Warhol's soup cans by loop_oh.

Serenity Tip: See your work clearly

It's so odd the veil between how I see the world and how the world actually is--especially in my freelance work.

Last year, I wrote a complicated story on the foreclosure crisis, focusing on people who were in a financial bind because of the healthcare costs associated with multiple sclerosis. Of course I worked hard on the story. I always try to keep in mind how my work can be of service to my clients and my readers, so I went beyond the sources the client gave me (it was a custom publication, where they often supply the people they want quoted) and sought out the best stories to illustrate the issue. I dug into the edits to illustrate the suggestions of experts with the lived experiences of people kind enough to share their struggles while they were in the middle of them.

But then, after the piece was done and I thought it was well received, I got an email from my editor, asking me why I hadn't responded to calls from another editor. Apparently, they'd been trying to reach me for weeks. I was mortified. I called back right away, gave them the information, but couldn't shake the feeling that I now appeared to them to be a flake.

I couldn't let go of the lapse--a lapse I didn't even realize had happened because I hadn't received any calls or emails. In fact, I still felt mortified yesterday, when I emailed the folks at the association for which the story had been written. At the suggestion of another freelancer, I contacted the association directly, seeking to reacquaint myself with them and, hopefully, get more work. As far as I could tell, that one lapse was the only dark spot in my record with them. I hoped they wouldn't remember it.

Well, I got an email back right away and the respose startled and elated me. It started with:

Of course we remember you.
You don't have to sell your talents to us!

That alone would have been enough to make my day. But then it continued to this startling revelation:

I’m not sure the message ever got to you that “Foreclosure and the Art of Saving Your Home” won a 2009 Apex Award of Excellence for Financial & Investment Writing.

For a second, I sat in stunned silence, staring at the computer screen. Then I grinned broadly and did a little jubilant dance in my office chair. This was the story: The story I thought of as a smudge on my otherwise stellar record with them. Not only did they not see me as a flake, but they were thrilled enough with my work to submit it for an award. And it won!

I tell this story not just to share my joy, but because my coaching clients are always trying to hedge their bets. They're always trying to be one step ahead of the mythical editors they imagine checking out their Web sites. They don't want an editor to see them as too much of this or not enough of that. They're convinced, in short, that their experience and their writing doesn't measure up.

But what my experience has taught me--and what this particular experience makes clear--is that as freelancers, we can't see our work clearly. If you're like me, you blow up the negative and shrink the positive. You see yourself through the skewed lens of your own self-doubt and insecurity. It's only natural. We're human. And we work alone, where we don't get to hear the plaudits of our editors unless they make the explicit effort to call us or email us with them.

I encourage you to do what you can to adjust your gaze--to see yourself as clearly as possible.

Chances are, if people are always telling you you're a good writer, you probably are.
If people tell you they like your work, they probably do.

They aren't being polite. They aren't sparing your feelings. They're trying to get you to see yourself clearly, too. Sometimes the obvious reason for their statement is the real one. Sometimes it really is that simple.

Where do you need to adjust your vision? Where is the fog of self-doubt still clouding your impression of your own work and worth?

Photo by terren in Virginia.

Serenity Tip: The joy of the bookend

You've got a client to call back, some contract changes to request, maybe even a story you're stuck on.

Call in reinforcements.

That is, make some book-ending calls.

Here's how it works:

1. Gee I'm stressed. I need to finish this story but it's just not coming. It's due tomorrow. What do I do? I need help.

2. "Hey Alicia. I'm just calling to tell you that I'm stressing out about this story. I've got most of the information I need, but I seem to be afraid to start writing because I'm afraid to discover that I don't have enough. I'm afraid this story is going to suck. But I've got to get it done. So I'm going to commit to working on it for the next hour and then I'll call back."

3. Work, work, work--sometimes easily sometime haltingly.

4. "Hey Alicia. I'm just calling back to say I did it! I worked on it for an hour and I have the skeleton down. Now I just need to insert quotes and get one more piece of information. Thanks so much for your support!"

That's it. Just call before and after doing something that's scary for you. It can be calling a potential client. It can be writing. It can be sending the query you've been working on for a while.

If you're on the receiving end of one of these book-ending calls, here are some ways to help:

Ask what she wants.
Does she want you to just listen and be supportive? Maybe she wants you to role-play the conversation with her, with you standing in for the editor/source/client. Whatever it is, ask at the beginning so the call can be of maximum benefit to both of you.

Offer to say what she wants to hear.
When she calls back, praise her for being courageous or diligent or a bad ass freelancer--whatever you want. You can even pretend again to be the editor/source/client and tell her exactly what she wanted to hear. It can be gratifying, even if we know it's all make-believe.

Return the favor.
People like to be helpful. Now you know her process. So hopefully when you're feeling stressed and like you can't possibly make the call or send the email or write another sentence, you know there's someone out there willing to listen to you with gentleness, support and just the right attitude.

Give it a try today.

Photo by Atilla1000.

Serenity Tip: Michael Jackson, dancing and righting work stress

Last week, I was stressed and anxious. Work wasn't coming the way I wanted it to and I was cranky and discontented. Then it all changed.

So this is my tip for you for the week: Find some way to blow off steam and have fun.

The following is a video of the Michael Jackson Flashmob that descended on San Francisco the day the singer died. I'm in there a couple times. I'm the one with the light red, short curly hair waving my hands in the air like I just don't care. Because for a few hours, I didn't.



This moment reminds me of an idiom: Happiness isn't the absence of misery but the presence of joy. Getting out and doing something that's just fun injected my week with that joy. For those of us who are task masters with ourselves, getting out and having fun can be just as much of a challenge as marketing is for those who aren't in the habit of it.

The next morning I woke up feeling giddy and happy. And it's all thanks to some friends, a little exercise, some fun and ceasing to think about work for a few hours. It makes me happy just to watch this. Maybe that's part of why I'm posting it.

So I'll ask you: What can you do to inject fun in your day today? What's your hobby? And if your hobby is work, what did you used to do for fun? Can you do it today?

Serenity Tip: Partner Up

Last week, I wrote about working with groups of other freelancers to increase the numbers of queries you send. But what if you don't have a crowd of fellow freelancers to lean on, or even three more? Could you find one?

Here's why you should.

The advice to partner up isn't just good when you're a little kid faced with crossing a busy street. If you're a freelancer looking to navigate the sometimes-treacherous world of freelance business ownership, you need a buddy, too.

In a formal capacity, this is what I do with my coaching clients: I help them navigate the freelance business world. We come up with markets, we set deadlines, and when we talk, they report back on their progress. I hold them accountable.

My support as a coach carries more weight because my clients are paying for me to be their accountability buddy. You can create that system with another freelancer, however. You just have to find the right freelancer.

She has to work at a similar pace as you

If you want to send a query a day and your goal buddy wants to send one a month, you may not help one another. Instead, the one looking to send a query a day may feel slowed down by the once-a-monther; and the once-a-monther may find herself comparing herself to the uber-prolific one and beating herself up. That doesn't help anyone and doesn't get either of you closer to a sale or a more serene business life.

She has to show up

Sure it's obvious, but it's also one of the most important requirements. If you agree to call each other once a day, she has to show up. And so do you for that matter. A flaky goal buddy will leave you working by yourself, and that will defeat the whole point of seeking support.

She has to be your cheerleader, not your critic

If you find yourself dreading talking to your goal buddy or you find it excruciating to stay on the phone with her because all she does is complain about what's not working, it won't help. It could even feed your own self-doubt and run down your stamina. Keep looking.

The only way to know if your goal buddy is right for you is to try it out. Sure, do a gut check when you first talk to each other, but then take the plunge, with the caveat that you'll reassess the relationship at a predetermined interval. I recommend a month, but you might know after two weeks. Or a day. Who knows?

Now that you've got a buddy, set goals for working together. Ask each other:

• What freelancing task do you struggle most with?
• What kind of support has worked for you in the past?
• What kind has derailed you?
  
• What step do you want to be held accountable to?
• What do you promise to do if you don't meet your goal?

With a freelance friend, we made a bet: We'd each send a query a day, and if either of us didn't make it for a month, we'd buy the other dinner. If we both did it, we'd split the meal, ideally with all the money we were making from our sales. It was a fun way to have it mean something and to build our freelance friendship.

Who can you recruit as your goal buddy for the month?

Photo by Rob Hoey.

Serenity Tip: Being SMART About Your To-Do List

I know you probably have one--a to-do list with more things than you can accomplish in a day. Or, you're so scared of how long your to-do list might be that you keep it in your head. The advantage is that you don't have to see how long your list might be and how overwhelming your schedule is. The disadvantage is that you forget things.

The following is a video of an interview with work/life balance coach Kirsten Mahoney, owner of Insight Out Life Coaching. I met her recently and she's as down-to-earth and sweet as she appears on the segment. I love how she emphasizes saying no--both to others and to yourself. As a self-employed person it's so common to feel like you have to do it all and you have to do it all today. But do you really?

Serenity means doing what you have to today, and letting go of that which you don't. How you define "have to" is a question for another post--one that Kirsten herself may very well contribute.

Serenity Tool: Challenge Yourself, Part 2

One of my favorite and primary roles when I work with coaching clients is to help them refine, target and send queries. I love playing the role of cheerleader and editor. And when I need someone to play that role for me, I turn to my fellow freelancers. This week, I'll talk a little about working with others to make your querying goals come to life.

Monday, I shared a query challenge approach that requires lots of other freelancers to make it work. But what if you've only got yourself and a few others? Let me tell you about another challenge.

The Query-a-Day Approach

In the freelance writers group I belong to, I might be the most maniacal querier of the bunch, but I'm not immune to the need for support. When I found my querying slipping a few months ago, I emailed my freelancers group and asked if I could join them. They'd been doing a query-a-day challenge for a month already.

Here's how it's set up:

• Gather at least four freelancers, available via email.
• Pair yourselves off.
• Promise to report in daily on your progress.
• At the end of the week, one of you tallies the score and sends it off to a group email, in this case a Yahoo! Group.

It's pretty simple. Every day, my query buddy and I emailed one another our progress. It was just a moment to check in. Sure, you could say it kept us accountable. But I prefer to think that it gave us an opportunity to check in with ourselves on our intentions, our resistance, and our successes. We cheered each other on, we kept each other honest, and we got to know each other better.

The Rub

Now, there were no points required in this challenge--no tallying three points for this, one for that, etc. Our goal was simply to send one query every work day--defined as Monday through Friday for the workaholics among us. But what was motivating us? Wouldn't it be easy to fall off. There were no stakes, after all.Well, after I joined, I discovered that there were stakes: One of the writers had promised, if she failed to send the number of queries she intended, to donate money to the political campaign of someone she hates. Now that's motivation.

A Little Story

It was during this challenge that I resurrected a query I've been sending for two and a half years. It's a great story. I love it. But it's very specific, very niche and I'm determined that it deserves a wide audience. So I got an email from a fellow freelancer alerting me to change in leadership at a publication, and I sent the query off again.

I'm now in talks with the editor about possibly writing the piece for him.

It's not to say I wouldn't have sent the query to the editor anyway. But the support always helps. It's always welcome and it's always encouraging when you have an agreement with someone that they will cheer you on if you email them. That can never be a bad thing.

Friday, one more post on query support.

Photo by Heart of Oak.

Serenity Tool: Challenge Yourself, part 1

One of the primary roles I play with my coaching clients is to help them refine, target and send queries. I love playing the role of cheerleader and editor. And when I need someone to play that role for me, I turn to my fellow freelancers. This week, I'll talk a little about working with others to make your querying goals come to life.

If you've never buddied up and challenged yourself to send lots of queries, get started today. I'm participating right now in a query challenge organized by a professional writers' community to which I belong, and it motivated me to send 10 queries last week. Yeah!

I've participated in two different kinds of query groups. Today I'll talk about one of them.

The Mighty Mass Challenge

In the challenge I'm participating in now, there are dozens of freelancers chatting via Yahoo! Groups every day. We've been divvied up onto teams, and the goal is to make as many points as we can. The points are divided this way:

• 1 point for every query;
• 1 point for every letter of introduction; and
• 3 points for every assignment.

At the end of every week, we report how many points we've generated. My group is going like gang-busters: I think last week the gang generated 171 points between something like nine team members.

In addition to counting points, everyone gives a tip at the end of the week to stay motivated. But frankly, doing the challenge is motivation enough.

A Little Story

When I started freelancing a few years ago, I was in that gray area of working a lot for low-paying clients and not having enough money to live on. I loved the work. And my editors were great--don't get me wrong. But I wasn't working toward either my financial or my professional goals. So I heard about the query challenge and I took part.

I sent a query to a national health magazine on a lark--just to get the point, I told myself. It was the only way I could screw up the courage. After all, if I wrote for them, it would represent a huge leap in my writing business. I was writing for small local pubs that paid fast but paid poorly. They'd pay me $1/word and people across the country would read my work. If I thought too much about it--and I did--it could paralyze me.

So I sent it. And it bounced back. But I'd already reported the point. I felt obligated to send the query again. I found an anonymous editors@ email address. A month or so later, I got the assignment!

If it weren't for the challenge, I wouldn't have bothered. I would have just let it go. But the challenge, because I wanted to be honest, kept me going. It pushed me to be accountable and it supported me in being brave.

That's why I sent 10 queries this week. I saw what others were doing--sending tons of queries and getting tons of assignments by selling reprints or by meeting with editors--and it inspired me to do the same. This is where my competitiveness and my need for community come together to support my business. I got to know freelancers whose names I'd only previously seen on faceless posts on a bulletin board. Heck, I even sent first drafts of articles to freelancers I met on query challenges, and shared story ideas with others.

We work together to place story ideas, and we cheer each other up when we despair of paying the mortgage or getting enough work. While I still sit in my office alone, I don't feel it.

Keeping focused

But I want to add that I still maintain my querying standards: I send a minimum of 3 or 4 queries to markets that pay $1/word or more a week. It's easy to get points if you send queries to markets that don't pay enough to live on--they're desperate for writers.

But that wouldn't serve me. It wouldn't keep my accounts solvent and it wouldn't get me any closer to the kind of journalism I want to do. So I make the challenge work for me, not the other way around.

Tomorrow, I'll share another way to work with others to get your queries out the door.

How do you get support to query?

Photo by Heart of Oak.

Two Ways to Change Focus from the Economy to Your Economy

I'm hearing from more and more people the state of the freelance landscape today:

"Since January, I've had three assignments (not high paying) and have sold two essays. My financial situation is far from good, and I'm the only breadwinner in the house."

"I have a large project pending but the client's counsel doesn't seem to be in any hurry to review my contract revisions. I am counting on this project to break my slump. "

"I'm only now seeing positive results, with two assignments I'm working on this week and potentially two more coming in this week. I've been at this almost full time each week since December 15. Getting out queries, LOIs, followups, etc. I can't give you an exact count right now, but I've gotten out at least 100 queries (new, revised or tweaked), more than 100 followups, and dozens of very targeted (with ideas) LOIs."

Still, sometimes, isn't it tempting to think it's YOU? In a way, it's almost comforting: If there really is a cabal of editors out there talking smack about that one article that took tons of revisions, then there's something you can do. You can try to change minds.

Whereas, if it's just the economy and the only answer is to stay vigilant and stay persistent and deepen your patience, then you've got nothing. There's nothing you can do but wait. And entrepreneurs? We're not known for our patience. Especially when the mortgage is due.

I talk a lot about the serenity hypothesis: That serenity isn't being happy all the time or getting everything you want (ask most lottery winners and they'll tell you the same). Serenity is focusing on what you can control and moving away from that which you can't.

And this economy? It's the epitome of what you can't control.

So how do you keep focused and sane and serene right now? Here are two techniques:

Look for role models
If you're a lone freelancer, staring at your barren inbox in frustration and worried about bare cupboards, it's easy to think that something has gone terribly wrong in your business. But if you hear, as I have recently, about tons of other freelancers going through the same thing--and getting through it, surviving and actually thriving--you have a road map.

Ask them:
How did you get through the slow times?
What did you do to keep yourself motivated?
How long did it take for the slump to pass?
How did you occupy your time?
How did you develop patience?

Especially those who say they've been through the slump a million times before--grab them. They're the ones whose resilience you want to learn from.

Pull a switcheroo
Serenity is all about switching focus from the uncontrollable to the controllable. So:

• Instead of focusing on editors not responding, work on a new query.
• Instead of focusing on two months from now when you're sure you'll be destitute and on the street, start teaching yourself a new skill.
• Instead of obsessively crunching numbers, revisit your business plan.
• Instead of replaying every stressful interaction you've had with a suddenly MIA client, send a thank-you card to an editor with whom you've always enjoyed working.

Can you think of more?

Photo by tomsaint11.

Getting Over Outsiderism

One of the things I loved about Jacqui Banaszynski's recent guest posts on this blog is how frank she was about the challenges of looking like you know what you're doing and feeling the opposite. In the post on fear of seeming rude when you do the kind of persistence that leads to great stories, she said:

[T]he discomfort with self-promotion is very familiar. The same mother who taught me to hold my own in a sibling tussle also taught me that it’s bad manners to go bragging on yourself. And yes, she taught me to mind my own business, not be nosy, not pry into others’ affairs, etc.

Quite the dilemma for journalists, yes?

I’ve known a lot of journalists in my time who are flat-out hustlers, and I say that with admiration — perhaps even envy. They can charm, schmooze or bully their way into almost any situation and come out with the goods.

Not me. I’ve always believed — sometimes naively — that good work will get you noticed; and if not, good work should be its own reward. I also tend to lean more towards doing what works for the bigger group than for my own “score.” (Studies indicate that may be, in part, a gender-based tendency.)

I bring this up in particular because a coaching client of mine recently admitted that part of her hesitance to query had to do with feeling like she should be at a different point in her career by now. She described her main newspaper job as being with a crappy paper. She's been a full-time mom for several years now. How can she compete, she seemed to be asking, with people like me, who went to journalism school, worked at lots of papers, and is established?

What I told her is similar to what Banaszynski intimates above: Guess what? We all feel like we don't belong.

To illustrate, I told a story:

I went to Columbia Journalism School. Fancy, right? The best journalism school in the country. You'd think we'd all be walking around possessed of a level of confidence not experienced by mere hacks. We were the chosen ones, those who, the school's administrators constantly reminded us, would Save Journalism For The Next Generation.

You'd think that, and you'd be wrong.

Instead, there was a joke in the school: In our yearbook (because, in addition to being journalism nerds we were regular nerds as well), writer and former stand-up comic Barry Lank wrote a humor piece about how he didn't deserve to be at the school: Some guy named Bernie Link, or something, was out there somewhere, wrongly denied his spot at the illustrious school.

It was like the whole school had a case of impostor syndrome.

And it's not isolated just to students. Recently, on a professional freelancers board I frequent, someone posted a question with the title: "Do You Ever Feel Like You Just Don't Know What You're Doing?" The question got 13 responses, often with the reply, "All the time."

So if you're struggling with your right to be part of the group that calls itself full-time freelance writers, I'll tell you a secret. Feeling insecure is almost one of the requirements for admission. Just know that everyone is trying to find the next assignment, the next gig, the next piece of work that's going to make her career path make sense.

We do this job despite the fear, not because we're free of it. Maybe there's some level at which that fear is removed, but I haven't found it yet. I'd be willing to wager that the writer you most envy has his or her bouts with the same insecurities. There's always someone more honored out there to which we can compare ourselves.

So let's apply the serenity principle to this: If serenity comes from letting go of what you can't control and focusing on what you can, then feeling like you don't measure up definitely falls into the former category. It's antidote?
Get into the groove.

Finding and working on a query and a story you love--getting out of your brain and into your subjects' lives will--remind you that, though you may feel like you don't belong, you are exactly where you're supposed to be. The job will start making sense. You'll see that maybe you have something to contribute after all.

It's the thinking about it that bogs us down. So don't think. Do. Whatever's next on your to-do list, just do it. Get excited about your job. As Richard St. John said in one of the TED Talks I posted yesterday, passion and getting into the flow is key to success. Enjoy it.

Photo by TimWilson.

Serenity Tip: Keep doing what works

Richard St. John gave two great talks at TED about success. The first is about the keys to success. You may recognize one I've talked about often:



Then, this year, St. John talks about how success can lead to failure and how to avoid it (with his personal story). It's a great message for mid-career journalists who feel stuck in a rut, who've been doing the same thing for a long time and have lost passion. Consider these keys to success and see which need a boost:

Serenity Tip: Doing What You Have To, Giving Yourself What You Need

You may have noticed radio silence from me over the past week or so. An odd thing happened at the end of the blogathon. I was plum out of energy. After filing a big story last week, then my birthday, and then a little break between assignments, I found myself with free time.

My usual approach is to keep working full days. After all, there's always something to do:

• Scanning and shredding of old documents and useless receipts.
• Reading other great blogs.
• Meeting with other writers and editors.
• Following up on invoices.
• Reading great journalism.
• Going through my stack of business cards and updating my address book.
• Decluttering.
• Revising my business plan.
• Checking to be sure the links on my Web site are updated.

And of course, and perhaps most important, querying for more work.

One of my coaching clients has said that she has found, in the time between assignments, that life encroaches. It sure does.

But what I decided to do was something that seemed sane but never occurred to me before: I worked half days. I let myself sleep in every day (that extra hour of sleep is life-giving), and when I got up I sent a query. Then I did whatever else I wanted. I went to the gym. I went shopping (birthday gift certificates in hand). I read a guilty-pleasure book. I called friend.

And I capped it off with a weekend out of town that consisted mostly of soaking in a hot tub while reading.

And I'm here to tell you that the world did not fall apart. In fact, I came back and the first thing I did after saying hello to the kittens was finally throw out a bunch of old magazines that I'd been vacillating on keeping for months.

Amazing how inspiration strikes at the right time.

You may be in a slow period, and if you, like me, are a workaholic, consider a contrary action: Do what absolutely has to get done. Then get out of the office and enjoy your life.

If, on the other hand, you have a hard time getting started, please don't take this post as permission to put off your work to another day. The key is contrary action: Doing something against instinct. It can be healing. It was for me this week.

Photo by m o d e.

Where Professionalism, Frustration and Serenity Intersect

This week, freelancer LJ Williamson admitted to both fabricating outrageous stories for her client, Examiner.com, and to feeling self-righteous about it.

She emailed FishbowlLA:

[A]ll they care about is how many hits your page gets, and they don't care about the writing. Fine — I decided to try to do things their way.

Unexpectedly, one post I wrote about the vaccine/autism debate really brought the crazies out of the woodwork, and brought my page views to a new record high. So I went with it, decided to start baiting the vaccine deniers more and more, with exaggerations and half-truths.

I also wrote a series of preposterous articles on topics like why peanuts should be banned, why panic was a totally appropriate response to the swine flu outbreak, and why schoolchildren were likely to die if they were allowed to play dangerous games such as tag.

And no one at Examiner noticed or cared what I said or did for quite some time.

Examiner.com is an online content aggregator. I almost wrote "aggravator," and that would have been approriate, too. Sites like Examiner.com, Suite101.com and more hire freelancers, but only pay them according to the number of clicks their articles receive. I've written before about the danger these sites hold for freelancers, both in terms of their bottom lines and in terms of the quality of their work. And I'm not alone. Recently, freelancer Michelle Rafter, author of the WordCount blog, explained I don't work for aggregators, but I am a Web writer.

But Williamson's example shows another danger of these sites: If you let your clients, some will encourage you to discard your ethics.

Well, let me back up: I get what Williamson is doing. She's calling content aggregators' bluffs. They say they give writers free reign to explore and that their business model rewards the best and most interesting writing. But as she showed, they don't. They reward--duh--sensationalism and bombast. She exposed such sites' lack of quality control, which is just as important as profitability if the client is really a site for journalism and not just a cynical ploy to exploit would-be writers and make a buck.

And I suppose someone had to do it. I fully expect her to come out with a first-person article crowing about how she pulled one over on Big Business.

But I care less about teaching clients lessons than professionalism. It mortifies me that anyone would flout her responsibility as a journalist just to make a point. That's gotcha journalism at its worst, and it's just as cynical as Examiner.com's business model.

Still, this is an important lesson for writers. When I was still at newspapers, a rising-star reporter was fired after a big expose revealed some reporting holes. But all of us reporters knew what was going on: The editor had been seething to get this story in the paper for years, encouraging most reporters to pursue it. We all passed because we knew it was a boondoggle--impossible to prove and seemingly a vindetta. But he found in this writer, who was young and ambitious, the one person willing to pursue it his way. When you're getting that kind of validation and encouragement from an editor who ought to know better, it can be hard to remember your ethics.

When the truth came out and the crap hit the fan, the editor predictably abandoned her. Then he fired her. The lesson here is that you can't rely on your editors to check your ethics. If you love your job and you value journalism, you have to learn to adhere to your values no matter what. You have to hold yourself to a higher standard than perhaps even your editors do. Or, and perhaps more pointedly, you have to seek out editor relationships where your editor cares as much about good work as you do. As I've said before, the editors who care about good work are also more likely to pay you well for it. Not always, but it's a not-so-surprising correlation.

And while Williamson seems to have many great publications under her belt, I'd think twice if I were an editor about hiring a reporter willing to burn her clients and make stuff up for some snarky, well, vindetta.

So was the point worth making? I'm sure it depends on who you ask. I wouldn't make that point, but I already don't like aggregators or pay-per-click arrangements, and I advice coaching clients to avoid them. Perhaps it will serve as a lesson to new or aspiring freelancers and writers--both to avoid such aggregators and to avoid such irresponsible behavior.

Photo by vsqz.

Serenity Tool: Embrace, Don't Idolize Big-Name Writers

Yesterday, I wrote about Dan Baum's impressive archive of queries, available for any of us mere mortals to review and dissect. But I wanted to add something:

Baum makes a number of comments I disagree with. (And I'm not the only one to have that response.)

For instance, he states that when he calls people for queries, he tells them he's writing the story for X Magazine (Wired, The New Yorker, etc.).

"I say I’m working on a story for Wired magazine and I am," he told Linda Formichelli at The Renegade Writer. "My relationship with Wired magazine at that point is none of their business."

He also says he doesn't reslant and repitch stories:

Well, you have to write a proposal for the sensibilities of a particular magazine, so when people tell me “I have an idea for a story,” my first question is “You have an idea for a story for what magazine?” Because you can’t say, “I have an idea for a story, and if I can’t sell it Playboy I’m going to sell it to Rolling Stone, and if I can’t sell it to Rolling Stone I’m going to sell it to Harper’s,” because it just doesn’t work that way.

When Formichelli asked if that was specific to his particular realm of the freelance world, Baum conceded it might be.

"I want to keep saying this that this is just my experience," he added. "Family Circle and Woman’s Day might be similar enough. In the small number of magazines that I wrote for, you just couldn’t do it. I mean, if you were writing a proposal for Wired, there’s just nobody else you could sell it to. I tried, I’ve tried, I really have. I really have tried and it just never worked for me."

That's exactly it. I want to encourage all freelancers out there to embrace Baum but not idolize him. He's just one writer, and he and his wife live entirely off his earnings as a freelancer. (Best I can tell, Baum and his wife essentially co-write or at least co-report or co-research his work, but it's published under his name.) He, like you, is just trying to make a living.

This is one of the things I love about the freelance world. We're all just learning. We're all just finding what works for us and doing that over and over again to good effect. If we're in serenity, we're letting go of the stuff that doesn't work, which can be very hard. What Baum says is interesting, but it's not gospel.

For instance, I would never tell sources that I'm writing a story for a publication for which I didn't have an assignment. I tell them, instead, that I'm writing up a proposal for my editor at so-and-so magazine. It's important to me to be upfront with my sources in a way that makes me comfortable. Baum, obviously, is comfortable with how he does it. It's not my style.

Likewise, I try to reslant and repitch my work all the time. That's how most of us make a living as freelancers. Baum is right: A New Yorker story is nothing like a Wired story. But there's a difference between an idea and a story:

The story I pitch to Yoga Journal is nothing like a story I'd pitch to Reader's Digest. But the root idea might share a kernel. They're different pieces, though. And that has worked for me.

So my encouragement for the day: Find what works for you: Don't just emulate what works for someone else.

Photo by skye.gazer.

Persistence at the Wrong Thing

Recently there's been a lot of discussion on a freelancers' board I frequent about bidding sites such as elance and Suite101. A new freelancer asks whether they were worthwhile.

This got me thinking about persistence. As in: What if you apply all the tools in your toolkit, and follow all the suggestions on this blog--but to the wrong thing?

What if you persist and persist and persist at work you hate, or in job markets, like elance, that will never pay you enough to live on?

Goal Confusion

They always say, "Keep your eyes on the prize" when they (whoever they are) want us to keep focused and keep going despite obstacles.

The problem, it seems to me, comes when you identify your goals too narrowly. Sure, elance might keep you busy. But will it keep you solvent? Will it keep you contented in your work? If your goal is to be busy, then mazel tov--you've done it. But I'd like to suggest that your goal deserves to be bigger than that--and that you can learn how to be capable of such goals.

Any market or editor or freelance bidding site is the object onto which you unleash your persistence: You query them monthly for years, ever refining your queries until you find one that works. You show up every day and do the work, with faith that inevitably, if you keep querying you'll get more work.

But that's not the goal. That's a step in the process to reaching your goal. At least for me.

The goal, it seems to me, is to support yourself doing the kind of journalism you love. Or maybe it's to reach a specific level in your career. Whoever you're querying has to fit into that goal. The step is not the goal.

Changing the Prize

That's the problem, it seems to me, with places like elance and Suite101: They encourage you to confuse busy-work with accomplishing goals and working like a dog with supporting yourself as a freelancer. As I've said before, in order to achieve any level of serenity in your work life, your job has to be sustainable.

Hoping to be the lowest bidder on a job is insane if your goal is to support yourself as a freelancer. Spending time writing SEO articles is crazy if you really want to write for The New Yorker or The Atlantic.

So we can spend good persistence technique after bad goals if we confuse the method (I'll query this market or that) with the motive (I want to be a high-paid freelance writer who writes narrative nonfiction).

Keep Going, but Change the Road

The good news is that persistence is such a valuable skill that once you turn it in the right direction, you'll get much further, much faster. It helps in this case to have a business plan. That way you know what you want to earn, and how you'll get there.

The fact is that places like elance are sites for people who want to be a freelance writer but don't want to step outside their comfort level enough to start querying individual magazines with individual stories. There's something to be said for steady work, but not when it goes against your financial and professional goals.

It may sound like I'm coming from a place of privilege, but I'm not. What I'm doing is acting on faith:

I believe there's enough work out there for me to have steady client that pay well. I believe in my story ideas enough to keep working on them and sending them out. I believe that my goals are attainable.

And I believe that anything that's set up to have us bid against each other automatically puts us at a disadvantage. With the time you spend creating proposals and hoping (!) to be the lowest bidder, you could build a Web site, create a LinkedIn account, start sending letters of introduction and meeting editors face-to-face.

All of those will yield more work, longer term, than elance or Suite101. Those sites feed off insecurities, sure, but they also feed off that mistaken belief that marketing is a shameful activity that should be done with as quickly as possible. I hate that. Have more faith in your skills and your unique approach to your work. Get excited about what you do and share it with editors who might need a writer like you.

Photo by borman818.

Developing and Maintaining Marketing Momentum: Q&A with Rachel Weingarten

Today is Guest Post Day in the 2nd annual WordCount Blogathon, so give a big Serenity for the Self-Employed welcome to Rachel C. Weingarten, a New York City freelancer, president of Octagon Strategy Group and author of the fabulous Career and Corporate Cool (which is sitting on my bookshelf as I type).You can read her blog at RachelcW.com or follow her on Twitter @rachelcw. Rachel mentioned on Twitter that she was trudging through some long client proposals, and I asked her a few questions about how she created the persistence to keep at it. Here are her answers.

First, tell me your approach to querying: How often do you do it, and how do you schedule it/ensure that you get to it?

I wish that I could say that I was incredibly organized with my queries and pitches. I'm not- initially. To give you a really corny metaphor, I tend to see it as planting seeds (bearing in mind that as a NYC resident I'm more of an avid window sill gardener so my metaphor probably won't work for agricultural professionals): I sprinkle some carefully chosen seeds in my little patch of land, as they start to sprout and grow, I pay more attention to the fastest growers while continuing to nurture the other seedlings.

I then lavish my attention on the plants that seem to have the most promise and generally will ignore if not repurpose the ones with no growth at all. In other words, I care for my prospects consistently, but don't really worry or waste my time on the ones that seem to offer no promise. Instead, I will tweak or work much harder on the elements that can provide the greatest long term payoff. That said, and to take the gardening metaphor one step further (what can I say? it's spring) much like perennials, there are some prospects that seem to have withered on the vine but magically come back to life after an extended period of time.

I'd advise people to be open to renewing relationships that once held promise. Too many people become annoyed when a prospect doesn't immediately pan out and can risk building a renewed relationship because of residual impatience. For me at least, it's crucial to keep a long term approach to all prospecting. I recently snagged a new client when he wrote to me in response to an announcement e-mail I'd sent in 2004. I kid you not.

You mentioned on Twitter that you do long proposals. What do they usually consist of?

You know, I've been told by my business mentors, advisers and colleagues that I should consider charging for my proposals since in the past I offered way too much information and long term brand building approach. Before I work with a company I like to do as much research as possible to ensure that I'm the right person for the job and that my skill set matches their needs.

I'll then usually offer them a breakdown of the problems that they face as I see them and the ways in which my company and I can help them. Unfortunately, sometimes I'm too good at offering potential solutions because there are companies who think that they can tackle these issues on their own. Most of the time though, their approach to doing it on their own doesn't quite work, either because they don't have the necessary skills, contacts, intellectual prowess or connections or because they lack the imagination to actually bring these elements to life in a viable and engaging way. For those reasons, I've streamlined my proposal process to offer carefully tailored suggestions on marketing, branding, promotion, corporate communications or reputation management among other things and also have started charging for consultations since even my most casual suggestions or recommendations add so much value to a company.

You say that momentum is important for your persistence with querying. What do you mean by that, and what does that look like in your work life?

I like to use Newton's Law of Inertia to inspire me: An object in motion stays in motion/an object at rest stays at rest. When I'm tired or worn out it can feel like nothing is happening or changing. Conversely, when I'm energized and in the midst of a great project or am close to landing a new gig, I find that I will have more energy and excitement about pushing forward and getting that deal. The hardest part is getting started.

If you're a creative person or an analytical one you can use every query as a building block to get you to the next point. I never consider a proposal that's been rejected as a failure, even if I'm crushed at the time because I always learn from my mistakes, which is a form of persistence in and of itself. I can also use the elements in future projects or simply open myself up the the possibility of continued pitching which becomes less painful when done in volume. Too many people become dejected or give up when facing a wall; I simply find another way to scale it, walk around it or knock it down--if and when it's appropriate of course!

How long did it take you to figure out the momentum thing with querying? Do you remember how you learned it? Was there a moment, or a series of events that drove it home?

You know, initially I would have answered that I'm still learning it, because the economy is so depressing that it can be easy to give up. I did have an a-ha moment, though:

I was asked to pitch for a project that I was incredibly excited about at the time. To be honest, I don't even remember what that project was, but it was for an industry I'd never worked with, but the timing and elements made me believe it would be a great fit. It was a nightmare to work through the proposal elements, as I customize each and every one. I finally finished it, submitted it and was promptly rejected with no explanations or apology. I was crushed. Literally within days a colleague sent a prospect my way. It was for the exact same industry I was now so well versed in. I was able to go to an in-person meeting and really own the subject and present them with options that weren't nebulous, but perfectly matched for their demographic and needs. Had I not been willing to really work to understand the topic on the first go round, I'd never have been able to take that knowledge forward to the next prospect. And yes, I did get a long term engagement from that one!

For readers trying to develop the momentum you have, how would you advise them to cultivate it?

Start.
Continue.
Keep Going.
Ignore the naysayers.
Learn from your mistakes and successes.
Lather, rinse, repeat.
And repeat, and repeat--and then some.

You will not achieve success on every go round. You will not even achieve acknowledgment half the time. What you will do, though, is toughen yourself to rejection and also work to develop a rhythm of trying, refining and defining the personal or professional brand elements that will help you to get more business moving forward. The only time you truly fail is when you just stop trying.

Thanks, Rachel. This is just what I needed to read today!--Heather

30-Day Persistence Challenge: Wrap up--and wait, there's more!

Well, it's been 30 days of the challenge, and so now is the time to draw this to a close. But I'm having so much fun with it, that I'm stopping it in name only. The posts will continue, for the time being, to cover persistence and all related topics. But I reserve the right to change topics later. And do suggest something new you'd like to read about related to writing, business and serenity.

And now, to sum up the challenge:

Starting Now! What we'll cover. Did we get to all of them? Nope. But we will.
Querying new markets: Is the economy and the doom and gloom about publications shuttering hampering your querying persistence? Four steps to getting your querying mojo back.
Happy Tax Day: I didn't think I'd be able to pay my taxes in full, but I did. Here's how persistence and luck married to help me avoid debt.
Motivating yourself to move forward: The first key to finding the motivation to move forward.
Help with the hardest tasks: The second key to finding motivation and getting your persistence going again.
Automating the hard stuff: The third way to make persistence routine.
Motivating yourself into persistence: The three feelings to cultivate to get persistent.
Faith for the job hunt: The role faith plays in persistence, even when you don't believe in the guy in the clowds.
Cultivating great writing: Tom Hallman Jr. and how to become a great writer.
Going from good to great: Ira Glass on the taste-talent gap, and how to bridge it.
Getting support: And a drink. Meetup for San Francisco freelancers, including me.
Passion + persistence = success: People seem to use the terms interchangeably, but they're different. Here's how they boost one another.
Finding the fun in querying: You don't have to hate querying. What you have to do is change the way you think of sales.
Persevering with this blog, even: To keep it going, I'm doing a 30-day blogathon. Check out who's in it with me.
Calvin Coolidge on persistence: One of the best quotes I've read on the subject.
Dogged organization: Guest blogger and friend of the blog professional organizer June Bell shares the important role persistence plays in keeping yourself organized.
Yogananda's take: Make the effort. That's all anyone is asking of you today.
Speaking of organization (taxes, part 2): How to organize your receipts and stick to your system so tax prep isn't (as) painful.
How persistence created MySpace: Lessons from some of the world's big hitters on persistence.
Persistence in book publishing, part 1: Guest blogger and author Cheryl Alkon shares how she kept at her book idea despite discouragement, infertility and doubt.
Persistence in book publishing, part 2: Cheryl shares how she sold her book, despite repeated rejections (hint: The blog's old favorite, support, came into play).
Run Fatboy Run: What a quirky British comedy tells us about breaking through the wall of resistance.

30-Day Persistence Challenge: Dogged organization

Persistence isn't just about querying. It also applies to those piles surrounding your desk. I've got 'em. You've got 'em. Today, guest blogger June Bell shares how to tackle them a little at a time. Bell is a professional organizer who helps people make the best use of their time, spaces and places. A member of the National Association of Professional Organizers (NAPO), she’s at junebell (at) junebell.com.


When clients call me for organizing help, they initially assume that I’ll work some fairy godmother-like magic:

A den that’s a jumble of toddler toys, tufts of dog hair and electronics cables will be transformed into a sleek space worthy of a Better Homes & Gardens photo spread. The knee-deep piles of papers ringing their office will assemble themselves in tidy files. The closet door will finally be able to close.

And often, with the client’s help, patience and dedication, I can work that magic. Clients are ecstatic. Me too. One of my favorite aspects of being an organizer is helping usher order and functionality into a family’s life.

My work is done, the client’s problem is solved and we both can move on.

Well, at least I can. The client ‘s task, however, really is only just beginning. If I’ve done my job well, I’ve designed a system tailored to a client’s needs, space and quirks, and I’ve helped her use it and refine it. All she needs to do is follow it.

Easier said than done, of course.

That’s where persistence comes into play. Staying organizing – like marketing a business, keeping weight off or mastering the merengue – demands a steady commitment to staying the course. Just as self-employed people must constantly prospect for new customers and gigs, anyone who wants to remain clutter-free has to be willing to devote time to furthering that aim.

If you can bring to your organizing efforts the same persistence you devote to growing and maintaining your business, you’ll have conquered one of your biggest obstacles.

I’ve found some valuable advice in earlier blog posts here on doing one small thing each day to move you toward your business goals. The same advice applies to remaining organized. What’s one little step you could take to reduce the chaos in your home or keep a clutter-free area that way?

Here are a few ideas you might want to try:

• Don’t even let it in. Instead of leafing through your mail, plucking out the interesting stuff and stacking up the rest (bills, anyone?) to read “later,” try opening your mail near your recycling bin. I’ve found that as much as 90 percent of what fills my mailbox is paper I don’t want or need. Toss it immediately.
• Keep your e-mail in-box manageable. What feels right for you? Some people like to limit pending e-mails to 10 or 20 or no more than they can see on a screen. Schedule time to purge old e-mails, and each day, answer, delegate, delete or forward correspondence. Seeing an in-box that isn’t overflowing can give you a mental boost, helping you feel that you’re in control of your time.
• Stop amassing stuff. More isn’t better. It’s just, well, more. These grim economic times are prodding relentless consumers into realizing that there’s nothing life-enhancing about having a lot of anything (unless it’s love or health, of course).
• Hold the line. If you buy a new pair of shoes, select a pair in your closet to donate or discard. If you need to be more aggressive, make it two out for every one in.

These small changes can yield big results if you stick with them. With enough persistence, an act that at first feels uncomfortable gradually evolves into a habit.

Maintaining an organizational system, even a small one, becomes part of your priorities, which reflect your values. You’re showing that you value a tranquil, clutter-free space – and you’re willing to dedicate the time, consistently, to keep it that way.

Without this commitment on my clients’ part, even my most innovative ideas and support are useless. Fortunately, those who devote themselves to maintaining the progress we’ve made see terrific results. And those who build on it find themselves fantastically empowered.

Paring the contents of a closet ultimately leads to a functional wardrobe – which means it’s less stressful to get dressed each day. And giving away excess not only felt wildly liberating, one client confided, but it helped some grateful recipients too.

If you’re struggling to stay on top of clutter, don’t fret. Entropy in the universe is apparently always increasing, so why should you expect that your possessions should fall into line? But if you persist, you’ll find that being more organized pays off in all sorts of ways, bringing you the serenity you deserve.

Photo by PburghStever.