Monday, December 22, 2008

30-Day Biz Planning Challenge: 2009 Modules Part 3

This is the fifth in a series of modules you can choose from to start making a business plan as you go. The first post laid out modules for your values and mission. The second laid out modules for assessing 2008. The third laid out your financial goals for 2009. The fourth helped you come up with a plan for reaching your financial goals.

Today, we'll complete the modules--and help you meet your goals.

Remember: You can start anywhere. I've suggested an order, but please don't let it stop you. Pick one, do it, and go back to work.

Coverage Areas 2009
Looking back on your breakdown of the types of stories you do and the beats you cover and assess. And look at the financial health of your current clients.

Now, make a list:
  • Coverage types you love;
  • Coverage types you tolerate; and
  • Coverage types you want to quit in 2009.
Maybe you're sick to death of service pieces. Maybe you love profiles but only did one this year. Make a goal to find and pitch more of the types you like and to let go of the ones that drag you down. Be specific. Do you want to do five profiles? Cut service pieces down to 10 this year? Just make a goal.

Do the same for beats.

New beats 2009
Now that you know what you want to cover next year, look at what new beats you want to add in 2009. Are there areas that are more profitable into which you want to expand? Are there topics that you don't cover but would like to? Maybe there's a coverage area that seems more profitable that you want to explore.

Make a list and spend a few minutes brainstorming stories and markets.

Market Changes
Now that you know who you've worked for this year, how much you like them and how much money you need to make to support your dreams, revisit your list of current clients.

Divide it into:
  • Clients you love;
  • Clients I'm on the fence about; and
  • Clients to let go in the coming year.

Target Markets
You may have discovered that you need to pitch. Where will you do it? Look at the magazines, custom pubs and corporate clients you want to break into and choose five primary ones. If they're consumer pubs, subscribe to them and study them. If they're corporate or custom pubs, make a list of 10-20.

Hey guess what? You've done it!

Now go reward yourself!

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