Today, we'll complete the modules--and help you meet your goals.
Remember: You can start anywhere. I've suggested an order, but please don't let it stop you. Pick one, do it, and go back to work.
Coverage Areas 2009
Looking back on your breakdown of the types of stories you do and the beats you cover and assess. And look at the financial health of your current clients.
Now, make a list:
- Coverage types you love;
- Coverage types you tolerate; and
- Coverage types you want to quit in 2009.
Do the same for beats.
New beats 2009
Now that you know what you want to cover next year, look at what new beats you want to add in 2009. Are there areas that are more profitable into which you want to expand? Are there topics that you don't cover but would like to? Maybe there's a coverage area that seems more profitable that you want to explore.
Make a list and spend a few minutes brainstorming stories and markets.
Now that you know who you've worked for this year, how much you like them and how much money you need to make to support your dreams, revisit your list of current clients.
Divide it into:
- Clients you love;
- Clients I'm on the fence about; and
- Clients to let go in the coming year.
You may have discovered that you need to pitch. Where will you do it? Look at the magazines, custom pubs and corporate clients you want to break into and choose five primary ones. If they're consumer pubs, subscribe to them and study them. If they're corporate or custom pubs, make a list of 10-20.
Hey guess what? You've done it!
Now go reward yourself!