Wednesday, September 16, 2009

30-Day Branding Challenge: Authenticity and transparency as brand

Most of this video is this guy ranting and advising people to quit jobs and start something new (spoken like a trust fund baby), but if you scroll to minute 10:50, you'll start hearing some interesting things about what a brand is really about.

Here's the essence: Your brand is your passion--what you want to do forever--plus being yourself. Don't imitate other writers you love. Be the best version of yourself as a writer.

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