Saturday, February 7, 2009

30-Day Marketing Challenge: Saturday Bloglink Edition, Now With Extra Twittering

To follow up on yesterday's Q&A with Jenny Cromie, I decided to take the plung. I'm Twittering (or is it tweeting? I don't know the lingo yet) at HeatherBoerner. Follow me!

Now for some helpful links.

Speaking of Twitter, I'm loving Robert Middleton's more frequent blogging efforts, and his most recent post breaking down some rules for tweeting. The gist: Focus your tweets on a narrow specialty area, make sure they're of value and link, link, link. He says more, though and you should check it out.

And one more great post from Robert: Time to reevaluate your professional Web site or create one? (Remember, Jenny mentioned yesterday that having a professional Web site is one part of a marketing plan.) Robert gives you some clues about how to rate your Web site and ways to make it more marketable. It's given me some great ideas for improving my site as well.

If you're guilty of avoiding marketing--and who isn't?--consider reading Janine Adams' great post on what to do instead when you want to check your email, Twitter, Facebook or organize your sock drawer instead of marketing.

Finally, I'll end this bloglink edition with Elizabeth Stark's literate and inspiring post about why we market in the first place. Using the analogy of throwing the ball around (an activity she says is more fun when you "push the ball away" instead of holding it close), she says the joy of marketing is sharing your creativity with the world:
You throw the ball when you take an idea and toss it onto the page. You throw the ball when you edit this work and renew it, and again when you show it to someone else, and again when it bounces out and back to various publications, agents, editors. You throw the ball when you blog, too, or comment on a blog. It’s a handy little game of catch, not the World Series, but a friendly back and forth while you chat about what is going on in your life.
Finally, let's be honest: Being a freelancer right now is scary. But you can't let the fear stop you from marketing. Consider Linda Formichelli's great post on the Renegade Writer blog that details six ways to eliminate the fear, or at least manage it. Some may look familiar to readers of this blog.

Now take a few minutes to relax, and let the marketing ideas come to you. Happy Saturday!

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